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Do you own a business?

Yes

No

Is your business growing, declining, or plateaued?

Plateaued

Growing

Declining

Your Current MONTHLY Business Revenue

Not making any money

$1,000 – $5,000

$5,000 – $20,000

$20,000 – $50,000

$50,000 – $100,000

$100,000 +

In one or two sentences, define what makes your com- pany unique/remarkable?

How would you define your growth goals for the next 12 months? Basic, moderate, or aggressive?

Basic

moderate

aggressive

How would you rate your brand positioning in primary target markets? In essence, do audiences clearly under- stand your organization’s products/services and value proposition?

How would you rate support from your leadership team for digital marketing strategies, such as social media, search marketing, and content marketing?

1 out of 10

3 out of 10

5 out of 10

7 out of 10

8 out of 10

What do you see as your organization’s top-priority needs as they relate to engaging an agency partner? For exam- ple: ranking higher on Google, creating original content, getting buy-in from leadership for social media, generating more leads now, improving thewebsite, or launching a blog

Please provide estimated numbers for the following elements: employees, active customers, average monthly lead volume, blog subscribers, Facebook page likes, Twitter followers, YouTube channel subscribers, and LinkedIn company followers.

What are your top sources for new customers?

Briefly describe your current lead nurturing activities. This may include automated e-mails, phone calls, free trials, online demos, coupons, and more.

How many hours per week does your organization spend monitoring and participating in social media? This includes activity on Twitter, LinkedIn, Facebook, forums, blog reading, and commenting.

Do you have content creators/copywriters on staff who are responsible for, or have the ability to create online content, including: blog posts, ebooks, white papers, case studies, press releases, webinars, and e-newsletters? Provide any details to help us

Yes

No

What are your primary success factors to measure the effectiveness of your agency partner? In other words, how will you determine the agency’s value to your business?

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